论广告英语的语言特色

论广告英语的语言特色(6600字)
摘  要： 作为一种应用性语言，广告英语具有显著的语言特色。本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇、句法和修辞上的语言特点。希望此文的分析结果能给英语广告的写作者以及广告英语的学习都提供帮助。
                                 
关键词：广告英语；词法；句法；修辞

On Linguistic Features in Advertising English                                 
Abstract:  As an applied language, advertising English has noticeable characteristics. This paper presents an analytical study of the linguistic features of English advertisements at the lexical, syntactic and rhetorical levels. It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners.