新能源企业财务风险分析与应对的案例研究

新能源企业财务风险分析与应对的案例研究(论文12000字)
The Case Analysis on Financial Risk Recognizing and Preventing of the New Energy Company
摘　　要
新能源是相对于煤、石油等不可再生的能源而言的，它是指除煤、石油等不可再生能源之外的新型的，可再生的能源。例如太阳能、风能、核能、地热能等的可再生能源。新能源企业由于所处的宏观环境复杂多变，前期投入巨大，核心技术没有强大的竞争力等问题，都会造成企业在经营管理的过程中产生财务风险，酿成企业倒闭。成为企业的财务风险隐患。因而，在新能源企业快速发展的同时，要特别关注企业日常经营活动中财务风险的隐患。坚决执行公司决策，合理有效的使用资金，小心规避风险。使得企业实现持续、稳定、快速的发展。
本篇文章主要集中介绍财务风险的一些相关理论和定义，并且比较细致的分析了财务风险的防范与管理控制的主要措施。以新能源的龙头老大——比亚迪股份有限公司为实例详细的分析了公司所存在的财务风险以及相应的处理办法。如何加强类似企业预防和抵御财务风险的自身实力。
本文章采用了案例分析的方法进行论述研究的。文章一共划分成5个部分：第一部分主要是从理论上探究了财务风险的概念和范畴、防范与管控以及在中国经济环境下新能源企业所面临的主要问题；第二部分主要是讲述了我国新能源的泰斗——比亚迪公司的业务范围和新能源业务推广和发展的艰辛历程；第三部分是通过SWOT分析法展开对其相关业务的简单说明；第四部分是运用财务报表分析法和财务指标分析的方法，对近几年公司经营管理的状况进行分析探讨，如何发展经营管理中隐藏的财务风险；最后一部分综合上述四部分的观点提出对隐藏的风险问题的管理办法。

本篇文章的创新主要是以比亚迪公司为实例，详细分析了该企业所面临的实际风险问题。通过对企业财务指标的分析，探讨论述了近五年来比亚迪公司经营管理活动的整体状况，并且提出了应对改进措施，为整个新能源行业提供了参考资料和良好的案例。

关键词：财务风险；风险应对；SWOT分析
 
Abstract
New energy is relative to coal, oil and other non-renewable energy is concerned, it is to point to in addition to coal, oil and other non-renewable energy of new, renewable energy.Such as solar energy, wind energy, nuclear energy, geothermal energy and other renewable energy.New energy enterprises due to the macro environment is complicated, huge upfront costs, no strong competitiveness problems such as the core technology, can cause enterprise financial risk in the process of operation and management, business failures.The financial risk of the enterprise risk.Therefore, the rapid development in the new energy enterprises at the same time, to pay special attention to the enterprise financial risk hidden trouble in daily business activities.Enforce the company decision, reasonable and effective use of funds, carefully avoiding risk.Make the enterprise achieve sustained, stable and rapid development. [来源：http://Doc163.com]
    This article mainly introduces some related theory and definition of financial risk, and more detailed analysis of the financial risk prevention and control of major measures.Leader in new energy, BYD Company Limited as an example the detailed analysis of the existing financial risks and the corresponding treatment method.How to strengthen the prevention and similar enterprise oneself actual strength to resist financial risks.
    This article adopts the case study, the essay discusses the methods of analysis.Articles were divided into five parts: the first part mainly from the theory to explore the concept of financial risk and category, the prevention and control, and new energy enterprises in China's economic environment facing the main problems;The second part mainly tells the story of leading our country new energy, byd new energy company's business scope and business promotion and development of the hardships;The third part is through the SWOT analysis on its related business simple instructions;The fourth part is to use the method of financial statement analysis and financial index analysis, the paper discusses the status of the company management in recent years, the development of the financial risk of the operation and management of hidden;The last part of the comprehensive assessment of the above four parts on the management solution to the problem of hidden risks. [资料来源：www.doc163.com]
    Innovation of this article is mainly based on the company as an example, detailed analysis of the actual risk of problems faced by the enterprise.Through the analysis of enterprise financial indicators, this paper discusses the past five years the company operation and management activities of the overall situation, and puts forward the improvement measures, provides the resources for the new energy industry and a good case.
Key words: Financial risk，Risk prevention，SWOT analysis

目  录
引  论    1
一、财务风险管理理论基础    1
（一）财务风险的概念和范畴    1
（二）财务风险管理的基本程序    2
（三）新能源企业财务风险控制现状    2
（四）文献综述    3
二、 比亚迪公司概况    4
（一）公司简介    4
（二）新能源汽车业务发展历程    4
三、 比亚迪新能源汽车业务的SWOT分析    5 [资料来源：http://Doc163.com]
（一）优势（strengths）    5
（二）劣势（weakness）    6
（三）机会（opportunities）    7
（四）威胁（threats）    7
四、比亚迪公司战略财务风险识别    9
（一）比亚迪财务报表数据分析    9
（二）比亚迪财务指标分析    10
五、比亚迪公司财务风险应对策略    12
（一）筹资风险应对策略    12
（二）投资风险应对策略    13
（三）市场风险应对策略    13
结  语    14
主要参考文献    15