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Students Factors Affecting Online Bookstores Behavior Analysis
Abstract£ºWith the Internet and the rapid development of Internet shopping, all kinds of books in the market into network vendors. Online bookstores in books market is becoming more and more important position in the current online bookstores, with only a fashionable and halfback behavior, it is more symbolic of the book sales trend. Based on the current online bookstores and behavior of online bookstores, and analyzes the factors that influence factor design appropriate questionnaire. Finally in human agricultural university, human university, the university of central human normal university and college students as the main research object, by analysis of data SPSS17.0 online bookstores, research university of behavior, and main factors influencing factors of influencing degree, and puts forward some Suggestions to improve the online bookstores.

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Keywords£º online earmarked £» factors £»influenced£»consumer £»
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