当代大学生的化妆品消费特征及营销策略探讨

当代大学生的化妆品消费特征及营销策略探讨(14000字)
摘  要：随着生活水平的提高，护肤品逐渐地成为了人们生活的必需品，而化妆品更是爱美女性们的宠儿，点缀着丰富多彩的生活。这股风潮也慢慢地吹入了大学校园，许多大学生也开始拥有化妆品，为自己的时尚作准备。大学生作为一个庞大的潜在消费群体，他们的消费行为和特点是值得关注的,而且学生群体不仅在现时有着巨大的消费潜力，以后也将成为社会的消费主流。本文通过对大学生化妆品的消费行为的研究，分析影响大学生化妆品消费的因素，并从中提出商家的营销对策建议。
关键词：化妆品；大学生；消费；营销策略

The cosmetics consumption characteristics of contemporary college students discuss and marketing strategy
Abstract: With the improvement of living standards, skincare gradually became people living necessities, and cosmetics is Amy women's pet, dotted with colorful life. This agitation also slowly blow into the university campus, many students also begin to have cosmetic, preparing for his fashion. College students as a huge potential consumer groups, their spending behavior and features are worth attention, and not only in the present student groups have enormous consumption potential, later also will become the mainstream of consumption. This article through to the female university students cosmetics consumer behavior research, analyzes the marketing strategy, and businessman drawn one from the problems caused by and proposals for resolving.