基于消费者心理与行为的旅游纪念品营销策略分析

基于消费者心理与行为的旅游纪念品营销策略分析(17000字)
摘  要：本文通过简述旅游商品的概念，旅游纪念品的概念、分类及其特点，分析旅游纪念品的背景。通过分析国内旅游纪念品行业现状，列出了我国目前旅游纪念品市场还存在许多问题，分析了旅游纪念品市场发展的前景。并且根据旅游购物者心理与行为的分析，提出了旅游购物商店的营销策略和旅游纪念品的市场推广策略。
关键词：消费者心理与行为；旅游纪念品；营销策略

A marketing strategy analysis on Tourist Souvenir based on Customers` Minds and Behavior
Abstract: This paper through the concept of tourism commodities, the concept, classification and characteristics of the souvenirs, and analysis of the background of tourist souvenir. Through the analysis of the status of domestic tourism souvenirs industry in our country at present, the tourist souvenirs market still exist many problems, analyzed the development of tourist souvenir market prospect. and according to the tourist shoppers of psychology and behavior, and puts forward relevant tourism souvenirs marketing and marketing strategy.

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