双江口种粮专业合作社的营销策略分析

双江口种粮专业合作社的营销策略分析(12000字)
摘  要：双江口种粮专业合作社自08年成立以来，市场份额一直较低，在市场细分、产品定位、组合策略等营销策略方面存在问题。通过环境分析方法，从STP、4P理论角度提出了产品策略、价格策略、渠道以及推广策略的建议。希望为双江口种粮合作社营销策略提供借鉴和指导建议。
关键词：种粮合作社； 4P； 营销策略；

Analysis on Marketing Strategy of Grain Seeds Specialized Cooperatives in Shuangjiangkou
Abstract：ShuangJiangKou grain professional cooperatives, since 2008 market share since its establishment, has been low in market segment, product positioning, combinatorial strategies such as marketing strategy problems. Through the environmental analysis method, from STP, theoretical perspective the 4ps forward product strategy, price strategy, channels and the promotion strategy advice. Hope for ShuangJiangKou grain cooperative marketing strategy of reference and guidance advice.
Key Words：Grain cooperatives；4ps theory； Marketing strategy；

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