珠三角赴韩游客购物消费的影响因素研究(含调查问卷)

珠三角赴韩游客购物消费的影响因素研究(含调查问卷)(开题报告,论文10700字)
摘要：韩国是中国的友邻，至1992年中韩建交以来，中国赴韩旅游的人数日益增长。目前中国已成为韩国的第二大旅游可客送国。本文主要研究了珠三角到韩国旅游的游客的购物消费以及其因素和影响。各方面的因素影响了珠三角的人们赴韩旅游的消费情况，其中游客花费在购物方面的消费在旅游中占有很大的比例，不同的人群、不同的阶层、不同的年龄对消费有不同理解，并且在旅游中有着不同的消费理念，为韩国带去了非常庞大的经济效益。对珠三角旅游的主要客源市场进行研究，在分析大量珠三角旅游客源市场的相关数据资料基础上，本文主要分析了游客的特点，如游客类型、消费结构、和消费水平、消费目的以及逗留时间等。并对此出现这样的现状的原因作了简单分析和总结。最后对珠三角赴韩旅游的未来提出切实可行的意见。
关键词：赴韩旅游  旅游购物  影响因素  对策意见

Abstract :South Korea is one of China's neighbours, China and South Korea 1992 since the establishment of diplomatic ties, the number of tourists to Korea is growing in China. At present China has become South Korea's second big tourism country to send. This paper mainly studied the pearl river delta to the south Korean visitors shopping and consumption and its factors. All aspects of the factors affected the people of the pearl river delta to Korea tourism consumption, where visitors spend on shopping occupied large proportion of consumption in tourism, different people, different class, different age has different understanding to the consumer, and have different consumption concept, in tourism to South Korea brought huge economic benefits. Main tourist market in the tourism of the pearl river delta is studied, based on the analysis of a large number of the pearl river delta tourism source markets based on the related data of the pearl river delta to the South Korea tourist market type, tourist consumption structure and consumption level, consumption purpose, stay visitors characteristics is analyzed, and the characteristics of the main tourist market of tourists the similarities and differences and the reasons for the simple induction. Finally the future of the pearl river delta to Korea tourism practical advice is put forward. [来源：http://Doc163.com]
Keywords: go to Korea tourism shopping factors countermeasures
 
目录
摘要    I
关键词    I
Abstract     II
Keywords    II
1.前言    1
1.1以研究背景及意义��    1
1.1.1研究背景��    1
1.1.2研究意义��    2
1.2研究办法    3
1.2.1文献研究法    3
1.2.2实证研究法    3
2、相关文献综述    3
2.1关于旅游购物行为的研究    3
2.1.1定义及特征��    3
2.1.2旅游购物行为体系    4
2.2其他国内关联研究概述    4
3.调研过程与分析    4
3.1调査问卷设计    4
3.2调查问卷结果分析    5
3.2.1珠三角赴特游客基本信息分析    5
3.2.2珠三角地区赴韩游客购物行为分析    6

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3.2.3珠三角赴韩游客购物满意程度分析��    6
3.3本章小结    7
4.研究结果    7
4.1珠三角赴韩游客购物行为基本信息及满意度分析    7
4.2珠三角赴韩游客购物消费的影响因素    7
4.2.1商品因素    7
4.2.2价格因素    8
4.2.3渠道因素    8
4.2.4促销因素    8
5.建议对策    9
5.1研究结论�崳�    9
5.2对策建议��    10
6.总结    11
参考文献    12
附录    14