互联网企业市场支配地位的认定及法律规制(硕士)

互联网企业市场支配地位的认定及法律规制(硕士)(论文37000字)
摘要
我国十三五计划中明确提出拓展网络经济空间，支持基于互联网的各类创新，互联网行业已成为了增强经济发展的新动力。互联网交易作为新兴的经济模式，不仅为世界经济发展提供了强有力的动力支持，同时作为新的消费模式为消费者提供便捷、低廉的商品服务及简单快速多元的搜索、社交服务，正逐渐成为主流市场模式。同时，同时，互联网行业的快速发展也带来了互联网企业滥用市场支配地位等违反公平竞争机制的违法行为，并逐渐凸显出互联网企业滥用行为这一反垄断法规制难题。“3Q案”、“百度案”、“谷歌案”、“亚马逊案”等诸多中外关涉互联网企业滥用行为的著名案例引发了社会舆论的普遍热议，并在众多学者的反思中渐次展现为一个清晰的理论问题：现有反垄断法的基础理论和立法实践无法为解决互联网企业滥用市场支配地位问题提供充分的基础和依据。因此，深入探讨互联网企业滥用市场支配地位的反垄断法规制的相关制度，构建具体有针对性的法律制度体系，进而就健全和完善我国互联网企业滥用市场支配地位的反垄断法规制体系提供具有可操作性的建议，不仅有力地推动我国反垄断法的司法实践，也是当前反垄断法理论研究不可回避的重要理论课题。本文借鉴中外互联网行业滥用行为的反垄断法规制现状，进而在概括发现单边市场反垄断思维模式运用到互联网行业中的困境，找出现行反垄断法框架下互联网行业滥用市场支配地位行为规制的不足，并进一步提出解决路径和未来完善的建议。通过比较研究方法、案例分析方法、法经济学分析法等理论研究方法得出：在互联网领域的反垄断执法应采用合理性原则，以消费者福利作为衡量处于市场支配地位企业行为合法性的关键标准，并将执法重心聚焦于构建开放、有序的平等竞争市场，以建立开放的竞争环境和竞争政策、并完善相关知识产权保护政策，鼓励创新，转变分析模式，制定出符合互联网行业竞争需求的反垄断规制手段的结论。 [资料来源：http://doc163.com]

关键词：互联网、双边市场、交叉网络外部性、相关市场、滥用市场支配地位



ABSTRACT
In the 13th Five-Year Plan of China, it is clearly proposed to expand the network economy space and support various types of innovations based on the Internet. The Internet industry has become a new driving force for enhancing economic development. As an emerging economic model, Internet trading not only provides powerful support for the development of the world economy, but also provides consumers with convenient, inexpensive commodity services and simple, fast and diverse search and social services as a new consumption model and the mainstream market model. At the same time, the rapid development of the Internet industry has also brought about violations of the unfair competition mechanism, such as the abuse of market dominance by Internet companies, and has gradually highlighted the abuse of Internet companies as an anti-monopoly regulation. Many famous Chinese and foreign cases involving abuse of Internet companies have caused widespread public debate and have gradually emerged as a clear theoretical issue in the reflection of many scholars: The basic theory and legislative practice of the existing anti-monopoly law cannot solve the Internet. The abuse of market dominance by enterprises provides a sufficient basis and basis. Therefore, in-depth study of the Internet companies' abuse of market dominance in the anti-monopoly law system, the construction of specific and targeted legal system, and then provide for the improvement of China's Internet companies to abuse the dominant market position in the anti-monopoly regulations system. The operational suggestions not only forcefully promote the judicial practice of China's anti-monopoly law, but also are important theoretical topics for the current theoretical study of anti-monopoly law. This article draws lessons from the anti-monopoly regulations of the Chinese and foreign Internet industry abuses, and then summarizes the difficulties in applying the unilateral market anti-monopoly thinking model to the Internet industry, and finds that the Internet industry abuses market dominance under the framework of the anti-monopoly law. Insufficient, and further proposed solutions to the path and future improvements. Through comparative research methods, case analysis methods, law and economic analysis methods and other theoretical research methods, it is concluded that anti-monopoly law enforcement in the Internet field should adopt the principle of rationality, and consumer welfare is the key to measuring the legality of corporate behaviors that are in a dominant market position. Standards, and focus on law enforcement to build an open and orderly and equal market, in order to establish an open competitive environment and competition policy, and improve the relevant intellectual property protection policies, encourage innovation, change the analytical model, and formulate a competitive demand in line with the Internet industry The conclusion of the anti-monopoly regulation means.

[资料来源：https://www.doc163.com]

KEYWORDS：Internet；Bilateral Market；Network Externality；Relevant Market；Abuse of Market Power;
 
目录
摘要    ii
ABSTRACT    iii
1  引言    1
2 中国互联网行业的发展及相关垄断问题的产生    6
2.1 我国互联网行业的发展及垄断的产生    6
2.2互联网行业反垄断典型案例回顾    7
3 从双边市场角度看互联网行业的特殊性    8
3.1 双边市场的经济学理论    8
3.2 双边市场引发的互联网行业的独特性    9
3.2.1 交叉网络外部性    9
3.2.2 平台企业的价格策略    10
3.2.3 互联网行业的兼容性和标准竞争引发的技术壁垒    11
4 单边市场逻辑在互联网行业中的不适应性    12
4.1互联网企业的相关市场界定难题    13
4.1.1  以价格为基础的需求替代型和SSNIP测试法在双边市场应用的难题    14
4.1.2  互联网的开放性与相关地域市场界定    15 [资料来源：http://www.doc163.com]
4.1.3  互联网产品的多样性与相关产品市场界定    17
4.1.4互联网的创新性与相关时间市场的界定    17
4.2  互联网企业的市场支配地位的认定难题    18
4.2.1  市场结构标准在互联网行业的不适应性    19
4.2.2  双边市场条件下测定市场力量的困境    20
5 双边市场下互联网行业相关市场界定的实践    21
5.1  相关地域市场的界定    21
5.2  相关产品市场的界定    22
5.2.1互联网零售业务的相关市场界定    23
5.2.2搜索引擎业务的相关市场界定    24
5.2.3  社交网络业务的相关市场界定    27
6互联网企业市场支配地位分析模式的转变及法律规制    28
6.1  相关市场界定方面的转变    29
6.1.1适当弱化相关市场的必要程度    30
6.1.2利润来源法    31
6.1.3市场界定的替代性方法    32 [资料来源：https://www.doc163.com]
6.2  支配地位认定方面的转变    32
6.2.1 高市场份额不代表垄断    33
6.2.2市场支配力的核心在于企业对价格的控制力    33
6.2.3理顺知识产权法与反垄断法之间的关系    33
6.3对具有市场支配地位企业的法律规制    35
6.3.1采用合理性原则审视企业垄断行为    35
6.3.2消费者福利是衡量处于市场支配地位企业行为合法性的关键标准    36
6.3.3将执法重心聚焦于构建开放、有序的平等竞争市场    36
7  结论    39
参考文献    40