O2O背景下必胜宅急送外卖模式分析
O2O背景下必胜宅急送外卖模式分析(任务书,论文15000字)
摘 要
随着移动互联网、大数据技术的不断发展，互联网浪潮不断影响传统餐饮企业，餐饮企业只有迎合互联网趋势、依靠电子商务才能真正会的更多的生存空间，一种新的电子商务模式O2O在餐饮行业中迅速发展起来。
中国餐饮行业规模的扩大以及需求的不断增加，竞争愈发激烈。而且，采用新型生活或者工作方式人群的增加（学生群体、白领群体等），使得外卖渠道开始兴起。但在外卖服务激增的浪潮中，食品安全、食品包装、外送服务质量、消费者反馈受阻等问题并未得到有效解决。在快速发展的O2O环境下，如果问题得不到解决，企业将无法培养消费者忠诚度，无法持续发展。
为了改善目前O2O环境下外卖行业面临的问题，本文以必胜宅急送南湖餐厅为例，结合数据对其外送模式进行分析，对整个餐饮行业的外卖模式提出改进和完善的方法，以期对行业的长期发展提供帮助。
关键词：外卖模式 必胜宅急送 O2O
The Analysis of Delivery Model of Pizza Hot Under the O2O
Background
ABSTRACT
With the continuous development of mobile Internet, big data technology, the wave of the Internet continues to influence the traditional catering business, catering enterprises only rely on e-commerce can really be more living space, a new e-commerce mode of O2O in the food industry developed rapidly, such as public comment, U.S., hungry and catering. O2O as the frequency of services, from line to line is represent the general trend.
China catering industry to expand the scale and increase market supply, also brought fierce competition between different formats. Furthermore, white-collar groups increased and the emergence of new ways of life or work groups, but also to the industry provides a booming catering sales channels - delivery channels. But in the surging wave of delivery service in food safety, food packaging, delivery service quality, consumer feedback disruption problems has not been solved effectively. The rapid development in the O2O environment, if the problem is not resolved, the enterprise will not be able to cultivate consumer loyalty, not sustainable development.
In order to improve the present takeaway industry under O2O environment problems, in order to win ZJS Lake restaurant as an example, combining with the data of its feeding mode analysis, put forward to improve and perfect the method of the takeaway food and beverage industry, to provide help for the long-term development of the industry by the time. [来源：http://www.doc163.com]
Key Words: Delivery Model; Pizza Hot ; O2O
目 录
摘 要 I
ABSTRACT II
第一章 绪论 1
1.1 研究的背景 1
1.2 研究的内容和目的 1
1.3 国内外相关研究概述 2
1.3.1国内外O2O外卖行业现状 2
1.3.2 O2O外卖模式快速发展的原因与存在的问题 2
1.3.3 针对出现问题的对策 3
1.4 研究方法 3
第二章 O2O背景下外卖行业发展状况分析 5
2.1外卖行业迅速发展的原因 5
2.2各大平台外送模式的优缺点 7
2.2.1 美团外卖优点分析 8
2.2.2 百度外卖优点分析 9
2.2.3 存在的共同问题 10
第三章 必胜宅急送外送模式分析—以南湖餐厅为例 12
3.1必胜宅急送外送模式分析 12
3.1.1划分商圈 12
3.1.2 骑手培训 12
3.1.3外送流程 13
3.1.4沟通 14
3.2南湖餐厅外送模式分析 15
3.2.1商圈分析 15
3.2.2内场结构 16
3.2.3订单分析 16
3.2.4外送分析 17
3.3必胜宅急送外送模式优点分析 18
3.4必胜宅急送外送模式存在的问题 19
3.5提升必胜宅急送外送效率策略 21
第四章 O2O背景下外卖行业发展建议 23
4.1 注重用户体验，建立健全客服机制 23
4.2食品安全与标准化生产 23
4.3 提高外送产品包装质量 24
4.4 配送载体优化 24
4.5 建立智能调度系统 24
结束语 26
参考文献 27
致 谢 29