九江线材有限公司投资存在的问题及对策研究

摘要

经济改革后，政府不再是唯一的投资主体。随着国家经济体制改革的不断深入和市场化程度的不断提高，企业投资占我国总投资的比例不断提高。而且我国民营企业进入发展的稳定期，投资成为了企业管理的新课题。但是我国民营企业的发展并不是一帆风顺。大量民营企业夭折的主要原因在于缺乏科学的投资管理过程。决策的随意化、个人化、非理性化、主观化和异变性，构成了一些民营企业家的主要行为模式。特别是我国经济发展是以投资为主导的，企业投资不仅关系到企业自身的兴衰成败，也关系到国家竞争力的强弱宏观经济规模的大小以及抗风险能力的高低。本文主要以大型民营企业—九江线材有限公司的一系列投资行为为内容，对其投资存在的问题进行深入分析，表明企业的财务结构、投资行为、与企业的市场潜力、盈利能力密切相关。因此必须高度重视管理与控制，并进一步提出了改善措施。

 

关键词：民营企业; 投资行为; 投资评价; 投资效益; 责任中心

 

Research on Problem and Countermeasure of investment of JiuJiang Wire Company Limited

Abstract

China's economy has entered a new cycle, the normal production and business activities is the core mission of every business, production and operation activities from an economic point of view is essentially an asset management as much as possible access to resources paid a behaviors. But may also ensure the completion of the normal production and business activities, the use of the various funds can be released in the asset management in accordance with the law for a variety of investment. Economic reform, the Government is no longer the only investment entities. With the continuous deepening of the national economic reform and market-oriented continuous improvement, business investment accounts for the proportion of the total investment in China continues to increase. This national economy of the iron and steel basic industries and pillar industries, the investment prospects of the industry is worth an investor note. The role and status in the new economic cycle is very important. Therefore, our actual situation on the iron and steel enterprises to invest in research. The level of China's economic development is investment-led, business investment is not only related to the success or failure of the enterprise itself, but also to national competitiveness and the strength of macro-economic scale size, and risk-resisting ability. In this paper, a series of investment behavior of large-scale private enterprise - Hebei Iron and Steel Group Jiujiang wire for the content of their investment problems in-depth analysis, showed that the company's financial structure, market status, ownership status and the risk-benefit co-exist with the enterprise market potential, exports and R & D expenditures are closely related. Therefore, we must attach great importance to the management and control, and further improvements.

Keywords: Private  enterprise；Investment  behavior ；Investment  evaluation；Investment  benefit ；Responsibility  cente

 

目录

           

摘要 I

Abstract II

1  绪论 1

1.1 研究背景 1

1.2 研究意义 1

1.3 国内外研究现状 2

1.4研究方法和框架 3

1.4.1研究方法 3

1.4.2 研究框架 4

2   企业投资相关理论的概述 5

2．1 投资的定义和种类 5

2.1.1 投资的定义 5

2.1.2 投资的种类 5

2.2 企业投资管理的方法和作用 7

2.2.1 企业投资评价的基本方法 7

2.2.2企业投资管理的作用 8

3  九江线材有限公司投资管理现状调查 10

3.1 企业简介 10

3.2九江线材有限公司投资现状分析 10

3.3九江线材有限公司投资存在的问题 13

3.3.1公司对投资管理认识不足，重视不够 13

3.3.2投资环境不完善 13

3.3.3投资管理方法不科学 13

3.4 九江线材有限公司投资管理存在问题的原因分析 14

3.4.1决策层缺乏科学的决策理念 14

3.4.2投资决策过程设计阶段的单一性 14

3.4.3投资决策程序混乱 15

4  加强九江线材有限公司投资管理的措施 16

4.1加强投资管理人员的培训 16

4.2建立科学高效的投资管理制度 16

4.3组建责任中心 17

5  结  论 18

参考文献 19

致  谢 20

毕业设计（论文）知识产权声明 21

毕业设计（论文）独创性声明 22

附录 23