农产品品牌化经营研究

农产品品牌化经营研究(17000字)                          
摘  要：湖南省农业资源丰富，是我国的农业大省，农业在全省国民经济中占据重要的地位。但是湖南省农产品品牌化经营却相对落后，拥有丰富的农业资源，却无法将资源优势转化为经济优势，致使经济总体水平落后，三农问题比较突出。本论文以农产品品牌化经营为理论依据，运用静态分析和动态分析、归纳分析和演绎分析相结合的分析方法，对湖南省农产品品牌化经营的现状、问题及存在问题的原因展开分析，提出适合湖南特色的品牌化经营对策。
关键词：农产品品牌；湖南省农产品；品牌化经营

Study on the Branding Operation of Agricultural Products
Abstract: Hunan is the agricultural province which resources are rich, agriculture occupy an important position in the national economy. But Hunan is relatively backward of agricultural brand management, it has the rich agricultural resources, but not transforming the resources superiority to the economic advantage, causes economic backwardness, the overall level of agriculture problem is more outstanding. This paper use the agricultural brand management as the theory basis, combining static analysis and dynamic analysis with inductive analysis and deduce analysis, analyzing the situation, problems and reasons of Hunan-made agricultural products brand management of Hunan-made agricultural products. this paper puts forward the reasons for the paper analyses of Hunan characteristics brand management countermeasures.

Key words: brand of agricultural products; Hunan province agricultural product; management of brands