中国内地娱乐经纪人发展现状和前景

中国内地娱乐经纪人发展现状和前景(5500字)
摘  要

    娱乐经纪人要负责以下几方面：1、负责签约艺人和代理艺人的推荐、包装、推广和管理，处理演艺经纪事务；2、组织规划演艺人员的发展方向，策划、实施艺人培养计划；3、对外联系市场活动和演出等出场业务，计划并安排日程，发布通告，并完成帐务结算；4、建立并维护良好的客户关系，维护公司形象；5、协调沟通客户和艺人的关系，解决纠纷等相关问题。全球文化创意产业发展迅速，中国发展最快且市场最好。在国家一系列政策措施的扶植和推动下，文化创意行业中的电影、动漫、网游、传媒、经纪等多个领域呈现井喷式增长，该行业被看成投资回报最好的行业之一，成为资本追逐热点。火红的市场背后，是一大批娱乐经纪人在产业化发展、市场化运作、公司化管理的道路上多年的不懈探索。也正因如此，娱乐经纪人的广泛人脉和信息来源为创业提供了有利条件，中国最早的一拨经纪人现在大多开了文化传播公司，既当经纪人，又当老板。为经纪人这个行业，有拓宽了道路。
关键词：娱乐经纪人  现状  前景

Abstract

    Entertainment agent responsible for the following:1, responsible for signing artists and agent recommended, packaging, promotion and management, processing performance brokerage services; development direction of the 2, planning and organization of entertainers, planning, implementation of artists training plan; 3, foreign market activities and performances played a business, planning and scheduling, announcements, and complete the settlement of accounts; 4, establish and maintain good relationship with customers, maintain company image; 5, coordinate the customers and artist communication, problem solving disputes.The development of cultural and creative industries rapidly in the world, China fastest and best market. In a series of policy measures to support and promote the country, many areas of cultural and creative industry, animation, film, media, online brokerage shows blowout type growth, the industry is regarded as one of the best return on investment in the industry, becoming a hot chase of capital. Behind the fiery market, is the unremitting exploration years a large number of entertainment agent development, in the industrialization management of the market operation, the company on the road. Also because of such, extensive contacts and information source of entertainment brokers provide favorable conditions for the venture, the first batch of China brokers are now mostly open culture communication company, not only when the agent, and when the boss. As the agent of this industry, have widened the road.

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