电信企业CRM中关联分析问题研究与系统实现

摘 要
1936年里昂惕夫产业关联度计量模型诞生以来,在政治经济等决策部门广泛应用,模型本身也得到了不断充实和发展,并扩散到多学科领域,其基本工具和方法,可用来进行一国或多国产业间的生产波及效果、产业关联度和产业关联整体效果分析,以支持产业或经贸决策。
电信产业中电信行业提供的服务与用户之间存在着关联作用，随着信息技术和人们生活水平的提高，对信息服务的要求的逐渐增加，电信行业之间的相互竞争越来越激烈，信息服务与客户之间关联作用越来越被电信行业所看重，对电信业以及电信行业提供的服务的发展都带来很大的影响。而传统的电信产业价值链在新形势下也发生了变革，从横向上和纵向上进行拓展，成为一个协同作业的价值网络，网间各节点呈竞争合作关系。
本文以关联理论为基础，分析了电信产业提供的服务与客户之间的关联关系，阐述了这种关联作用对于电信行业发展的影响。使用APRRORI算法，从产业关联的角度分析了电信行业提供的信息服务与客户之间的关联关系。为电信行业保留客户提出了科学的依据。

关键词：关联分析，APRRORI算法，Java

Correlation Analysis and System Application of CRM in the Telecommunications Industry

[来源：http://www.doc163.com]

Abstract
1936 Leontief Industry Association of econometric model since the birth of the political and economic decision-making departments, such as extensive application of the model itself has been constantly strengthened and developed and spread to more areas of its basic tools and methods that can be used to conduct a State Or more of the industries affected the production of results, industry association of industry and the overall effect of association to support industry or economic decision-making.
The telecommunications industry in the telecommunications industry and users of the services provided there is a correlation between the role of information technology and the improvement of people's living standards, the information service the requirements of a gradual increase, the telecom industry between the increasingly fierce competition, information services Linkages between customers and the growing role of the telecommunications industry was valued by the telecommunications industry and the services provided by the telecommunications industry have brought the development of very great impact. While the traditional telecom industry value chain under the new situation has also undergone a transformation, from the horizontal and vertical on the expansion, as the value of a collaborative network, a network of nodes competitive and cooperative relations. [资料来源：http://doc163.com]
In this paper, based on the theory of association, of the telecommunications industry and the services provided by the link between customer relations, expounded the role of this association for the telecom industry development. APRRORI the use of algorithms, from the perspective of industry association of the telecommunications industry to provide information and customer services between the associations. For the telecommunications industry to retain customers with a scientific basis.
Keywords: Correlation Analysis, APRRORI algorithm, Java

功能需求
本系统模块最重要实现的目标是对电信用户手机用户消费记录级用户基本信息进行分析，从大量的数据中发现数据之间的关联，以帮助电信行业做出相应的决策，该模块主要要求用户输入最小可信度和最小支持度的数据，并经过使用APRIORI算法进行分析，得到手机用户与电信服务之间的关联关系，主要完成客户兴趣与短信订阅关联分析、客户职业与短信订阅关联分析和客户购买产品关联分析。并依据该关联效地组织企业资源，培养以客户为中心的经营行为以及实施以客户为中心的业务流程，并以此为手段来提高企业的盈利能力、收入，提高客户满意度，保持更多客户，获得更大利润。

Java技术 APRIORI算法 struts技术 SQL Server 2000数据库