基于改进杜邦分析法的快递行业财务绩效评价(以圆通速递为例)
基于改进杜邦分析法的快递行业财务绩效评价(以圆通速递为例)(论文6000字)
摘要
互联网的快速发展导致了我国快递行业的迅速崛起，以京东、天猫为首的大型电商企业正在以快速的脚步向前发展，一度成为了我国的经济支撑产业。本文研究以圆通速递为研究对象对其财务绩效展开一定的研究，具体研究方法为基于改进的杜邦分析法，主要从其营运能力、盈利能力以及发展能力为重点研究对象，构筑其财务绩效评价的相关体系，从其行业背景以及公司概况入手，具体以2016-2020年期间的财务数据为研究目标，对其财务指标进行分析评价，从而对研究结果展开说明。研究结果表明，圆通速递的财务绩效表现基本良好，但还需在运营成本把控、细分市场占领以及人才培养等方面继续深耕。
关键词：电商企业；圆通速递；杜邦分析法；财务绩效
ABSTRACT
The rapid development of the Internet has led to the rapid rise of China's express industry. Large e-commerce enterprises led by jd.com and tmall are developing rapidly and once became China's economic support industry. This paper takes Yuantong express as the research object to carry out a certain research on its financial performance. The specific research method is based on the improved DuPont analysis method. It mainly focuses on its operation ability, profitability and development ability, constructs the relevant system of its financial performance evaluation, and starts with its industry background and company profile, Specifically, taking the financial data from 2016 to 2020 as the research goal, analyze and evaluate its financial indicators, so as to explain the research results. The results show that the financial performance of Yuantong Express is basically good, but it still needs to continue to be deeply cultivated in the control of operating costs, market segmentation and talent training.
Key words: e-commerce enterprises; Yuantong Express; DuPont analysis; Financial performance
目录
摘要 I
ABSTRACT II
第1章引言 1
1.1 研究背景 1
1.2 研究意义 1
第2章财务绩效评价理论基础 2
2.1 财务绩效的概念 2
2.2 改进杜邦分析法 2
第3章圆通速递财务绩效现状 4
3.1 行业背景 4
3.2 公司概况 5
3.3 公司财务指标分析 6
第4章基于改进杜邦法的圆通速递的财务绩效评价 8
4.1 评价过程 8
4.2 结果分析 8
第5章结论及建议 11
5.1 研究结论 11
5.2 相关建议 11
参考文献 13
致谢 14
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